Where Legends Are Made: 11.0
Creative Direction & Graphic Design
For the 11.0 evolution of The University of Alabama’s “Where Legends Are Made” campaign, I creative directed the visual approach, design system and campaign photoshoots, developing a cleaner, more refined look that marked a turning point for the long-running campaign.
Project Overview
Client: University of Alabama, Division of Strategic Communications
Industry: Higher Education
Timeline: 4 months (2026)
My Role: Creative Director, Lead Designer
For the 11.0 evolution of The University of Alabama’s “Where Legends Are Made” campaign, I creative directed the visual approach, design system and campaign photoshoots, developing a cleaner, more refined look that marked a turning point for the long-running campaign. As the University looks toward its future as a future-ready flagship, the campaign shifted its focus toward leadership and UA’s impact across the state of Alabama. The creative featured a nursing faculty member, a student leader in the Million Dollar Band and a student from the School of Leadership and Policy who gained hands-on experience through an internship in Washington, D.C. Their stories demonstrated the many ways UA develops leaders prepared to make an impact beyond campus. The visual system was carried across digital and vinyl billboards, magazine advertisements and digital placements throughout Alabama, creating a cohesive statewide campaign that bridges the legacy of “Where Legends Are Made” with the University’s evolving direction.
Final Products
Additional Photos
Concepts
