STOP MOTION
Role: Lead Designer, Co-ProducerFor Independence Day, we designed a playful stop-motion set at a classic picnic spread. Chips and hot dogs come to life as they arrange themselves into a waving American flag, creating an eye-catching tribute to the holiday spirit. As the animation continues, the flag begins to disappear piece by piece. The scene ends on a lighthearted note when a golden retriever sneaks in to steal the last hot dog, just as a “Happy Fourth of July” message appears. Tailored for social media, the project blends humor and patriotism with a visual style that reflects UA’s character, engaging the community while celebrating summer traditions.
Role: Lead Designer, Co-ProducerFor the first day of fall, we produced a seasonal stop-motion animation that brings The University of Alabama’s spirit to life. The scene begins with a tree sprouting an apple as colorful leaves drift to the ground. The apple slowly turns to reveal a golden Script A, just before a gust of wind knocks it loose. As it rolls off screen, the perspective shifts overhead, where the apple bumps into a basket of fresh apples. The motion settles into a final frame as the message “Happy First Day of Fall. Roll Tide.” appears. Crafted specifically for social media, this project blends autumn warmth with university pride, delivering a polished, playful piece that resonates with the UA community.
Role: Co-Designer, Co-Producer Award: American Advertising Awards 2024-2025 Gold ADDY – Social Media Single Execution
For the holiday stop-motion project featuring Big Al decorating the President’s Mansion, we created a festive e-blast and social media assets for the University of Alabama. The stop-motion brings the beloved mascot to life as he decorates the Mansion with holiday cheer, capturing the warm, celebratory spirit of the season. With a focus on engaging, lighthearted visuals, the project aimed to connect with the university community and spread holiday joy. The design was crafted to be shareable and visually striking, incorporating UA’s branding with a touch of whimsy that resonated across both email and social media platforms.
Role: Co-Designer, Co-ProducerFor the Move-In Day 2025 stop-motion, we created a lively and welcoming animation to capture the excitement of students arriving at The University of Alabama. The video follows a suitcase as it’s filled with signature Crimson Tide gear. Once packed, the suitcase embarks on a charming journey across campus, gliding past beloved landmarks and scenic spots. Its adventure ends at the residence halls, where it rolls towards the buildings and a bold “Sweet Home Tuscaloosa” message appears, celebrating the start of a new chapter. Designed specifically for social media, the animation brings together playful storytelling and brand pride, making it perfect for sharing as families and students gear up for their first days on campus.
Role: Co-Designer, Co-ProducerFor the Father’s Day stop-motion project, we crafted a warm and thoughtful scene designed to celebrate UA dads. The animation features University of Alabama “Dad” gear playfully rotating around a tabletop, setting a cozy and inviting tone. As the motion unfolds, a hand writes a heartfelt card and then gently reaches for a steaming cup of coffee, suggesting a quiet moment of appreciation. The scene closes with a bold “Happy Father’s Day” message, reinforcing the sentiment. Created exclusively for social media, the visuals balanced personal storytelling with shareability, incorporating UA’s branding in a heartfelt way that invited followers to celebrate the father figures in their lives.