Alabama Girls State
Graphic Design
From 2024 through 2028, I am leading the visual identity and collateral design for Alabama Girls State, a flagship summer program that introduces high school seniors to the principles of civic engagement, leadership, and American government.
Project Overview
Client: American Legion Auxiliary
Industry: Nonprofit
Timeline: 2024-current
My Role: Lead Product Designer
From 2024 through 2028, I am leading the visual identity and collateral design for Alabama Girls State, a flagship summer program hosted by the University of Alabama that introduces rising high school seniors to the principles of civic engagement, leadership, and American government. This week-long immersive event attracts hundreds of ambitious 17-year-old students each year, and my design objective was to create campaign assets that were not only cohesive and functional, but also visually engaging and age-appropriate.
The visual direction embraced a fun, whimsical tone with a bright pink palette, soft illustrative accents, and playful typography to inspire a sense of empowerment and community. Assets included custom-designed t-shirts, program booklets, tote bags, campus signage, digital e-blasts, and oversized building banners, all unified by a vibrant, patriotic theme that balanced elegance with youthful energy. Every touchpoint aimed to create a memorable and welcoming atmosphere, resonating with the spirit of sisterhood and leadership.
Event
Final Products
